The Santa Paws Breakfast Market
Breakfast. Browse. Wag.
Hello Pet Market
A festive market experience created especially for pets and the people they bring with them.
Coming to Nottinghamshire this Christmas.
Location and date to be announced
A Christmas market where pets come first
The Santa Paws Breakfast Market brings together independent pet businesses, trusted pet specialists, festive activities and a delicious breakfast experience for pets and their people.
Visitors will be able to browse specialist products, discover local pet services, access practical guidance and capture a Christmas photograph with Santa Paws.
Entry to the market will be free. Some activities, including breakfast packages and Santa Paws photographs, may require advance booking.
Shop from independent pet businesses
Discover products and services from independent pet businesses, including:
Natural treats and pet nutrition
Leads, harnesses, coats and accessories
Grooming and wellbeing products
Pet art, photography and personalised gifts
Training, walking and daycare services
Gifts for pets and pet lovers
We want to introduce visitors to knowledgeable small businesses that care about the animals they serve.
Meet Santa Paws
Pets will have an opportunity to meet Santa Paws and pose for a festive photograph.
Timed appointments will help us keep waiting times manageable and provide a calmer experience for pets. Booking information and prices will be released when the event location is announced.
Trade at Hello Pet Market
We would love to hear from independent businesses offering thoughtful products and services for pets.
Applications are welcomed from businesses providing:
Pet treats and nutrition
Accessories, clothing and equipment
Grooming and wellbeing products
Pet art, photography and gifts
Training, walking, daycare and insurance services
Products for animals other than dogs
The first event will have a carefully selected trader mix to reduce unnecessary duplication and give participating businesses the best possible opportunity.
What to expect
Breakfast for pets and their people
Begin your visit with a special festive breakfast.
Pet breakfast options will be supplied by an insured specialist pet-food business, with ingredients and allergen information available before purchase. Breakfast and refreshments for people will be provided separately by registered food traders.
Pet-and-person breakfast packages will be available to pre-order once the location and date have been confirmed.
Ask the pet specialists
Throughout the market, qualified pet professionals will provide short talks, demonstrations and general guidance.
Topics may include:
Keeping pets calm during Christmas
Festive foods and household hazards
Winter paw, coat and grooming care
Responsible treat and nutrition choices
Training, behaviour and responsible pet ownership
Rescue, fostering and rehoming
Specialists will provide general educational information. The sessions will not replace individual veterinary diagnosis or treatment.
Where will the market take place?
The first Santa Paws Breakfast Market is planned for Nottinghamshire during Christmas 2026.
We are currently speaking to potential host venues and will announce the confirmed location and date as soon as the necessary permissions and arrangements are in place.
Hello Pet Market has been designed as a touring event, allowing it to visit different towns, markets, country parks and pet-friendly venues in the future.
Register below to receive the location announcement.
Become a specialist contributor
We are looking for qualified and experienced pet professionals who can offer accessible talks, demonstrations or general guidance.
We would particularly like to hear from veterinary professionals, trainers, behaviourists, groomers, pet nutrition specialists and rescue organisations.
Sponsor the first Hello Pet Market
Hello Marketplaces is inviting pet brands, veterinary practices and pet-friendly businesses to become founding partners of The Santa Paws Breakfast Market.
Opportunities may include:
Headline event sponsorship
Pet breakfast sponsorship
Santa Paws photography sponsorship
Water and welfare station sponsorship
Competition prizes
Welcome-bag products and samples
Partnership packages can include event branding, social-media promotion, visitor engagement and a presence at the market.